CupPeAd
CupPeAd or Cup-Pe-Ad, doesn’t it sound so creative
and inquisitive? With the world turning into a marketing globe, it has also
reached to the daily tea or to be more specific daily drinking habits of the
consumers. The reach and impact of this new found marketing technique is
gigantic. The huge impact becomes obvious when the brand is the source of the
gossip of its target audience whenever they think of a break - With break comes
the thought of a quick tea or coffee or juices whatever is the preference of
the consumers – with these come the cups
– with cups comes the “Brand.” Compared to other forms of advertising, this
shortly found strategy already holds an upper hand with better time engagement
of the consumers. The cup of tea keeps the consumer engaged for a minimum of 3
minutes and so is the brand, which would work 30 times better than a passing
glance on a billboard on a rushy street. This out of the box advertising
artistry has a wide scope of growth in near future; however it again depends on
the agency to chose wisely the local tea\juice vendors nearest to the brand’s
target audience. Now, the reach can be doubled if the schools and colleges’
canteens’ are also bought into the circle, as then the students can also be
targeted. But it all depends on the source and contacts the agency has. With
the proper execution this marketing strategy can change the position of the
brand in the market.