CupPeAd

CupPeAd

CupPeAd or Cup-Pe-Ad, doesn’t it sound so creative and inquisitive? With the world turning into a marketing globe, it has also reached to the daily tea or to be more specific daily drinking habits of the consumers. The reach and impact of this new found marketing technique is gigantic. The huge impact becomes obvious when the brand is the source of the gossip of its target audience whenever they think of a break - With break comes the thought of a quick tea or coffee or juices whatever is the preference of the consumers –  with these come the cups – with cups comes the “Brand.” Compared to other forms of advertising, this shortly found strategy already holds an upper hand with better time engagement of the consumers. The cup of tea keeps the consumer engaged for a minimum of 3 minutes and so is the brand, which would work 30 times better than a passing glance on a billboard on a rushy street. This out of the box advertising artistry has a wide scope of growth in near future; however it again depends on the agency to chose wisely the local tea\juice vendors nearest to the brand’s target audience. Now, the reach can be doubled if the schools and colleges’ canteens’ are also bought into the circle, as then the students can also be targeted. But it all depends on the source and contacts the agency has. With the proper execution this marketing strategy can change the position of the brand in the market.

CORPORATE EVENTS

CORPORATE EVENTS have become an integral part of the scheduled activities of all the corporations. Earlier, it was presumed that such events are designed or is in the reach of large corporations’ only. But, with the increasing competition, the small scale companies have also realized the importance of Corporate Entertainment in the world of intensive marketing. 

"Right from Product Launches with celebrities to General meetings with employees, the nitty-gritty’s of every event is given utmost importance by the organisations."

In a world where anything can be sold with right marketing decisions, corporate events have become unavoidable. Corporate Events keep the corporations alive in the consumers’ mind by regularly knocking them with their recent updates with the help of the coverage the event carries in newspapers, television or in the digital world. It not only educates the consumer about its recent activities but also strengthens brand reputation. Another reason to organize corporate events is motivation and appreciation to employees, effort of the employees is the core reason of an organisations’ success. Thus, to keep them happy and motivated is its responsibility. Corporate Events are the best way to reward them and instill a sense of belonging in them.     

                    Organisations might follow its own style of Corporate Entertainment, however everything boils down to a common goal: to be remembered for all the right reasons. Ultimate Brand loyalty is every Corporation’s Dream and Corporate events is one of the invincible tool to achieve it.  

Innovative Advertising

Advertising can be defined as “the force of convincing customers to buy the change.” The “change” is what makes all the difference. From roads to houses, from lavish building to slum areas, ain't it all covered with Billboards and Posters? Everyone wants to be heard, to be seen and to be talked about. But not everyone is successful in it. This is where Innovative Advertising and right marketing concepts come into the picture. The creativity to choose the appropriate medium to reach the target audience, the art to reach out to maximum of them in shortest hour is what differentiates Advertising and Innovative Advertising. Sometimes, Traditional Advertising might seem too monotonous, while for the other times it might be important to recollect the values. The discretion and creation of the concept are what makes one stand out of the crowd. Today, we see billboards at every corner, brochures at every step. But how many of those companies are running successfully? Maybe, a hand full.  The crucial play of innovative marketing is such that it can change the entire agenda of the company in the eyes of the consumer. All marketing Companies work with the aim of being noticed, but innovative marketing companies work with the aim of being noticed “differently.” So Instead of just being seen, aim at being seen innovatively.