Friday, October 15, 2010

Different Tyes of Marketing!!!

Marketing companies today use 3 main types of marketing which are:
1. Undifferentiated marketing
2. Differentiated marketing,
3. Concentrated marketing.

Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Marketing ideas here are easy to plan, and this marketing targets everyone in the market. It has the disadvantages of being: wasteful, ignores segmentation, can lead to disappointing sales.

Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell the marketing services at in such a way that exactly the same product is sold to different segments but it will change its promotional methods and the image it creates. The advantages are: separate mix can be developed for each segment, different markets can be easily identified. The Disadvantages are: Marketing solutions can be costly, message may by-pass some customers.

Concentrated marketing is when the message is aimed at just one small market.Small firms use this kind of marketing to concentrate their marketing in a particular area, it allows a specific mix to be developed.It has the disadvantages that it ignores other areas of the market, it can cause problems in future as it may make it more difficult for the company to expand

Sunday, September 19, 2010


The key to marketing solutions are broadcast advertising which is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Marketing agencies refer to television advertisements which have been very popular ever since they have been introduced. The cost of television advertising, often termed as one of the important marketing services depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio still remains in charm even after the introduction of new age media and radio still remains the choice of small-scale advertisers and a perfect medium for executing marketing ideas. Event management companies often advertise for their event through radio, as the jingles have become very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles which are a great way to promote brand marketing.

Wednesday, September 8, 2010

Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events

Marketing companies in Kolkata frequently use outdoor advertising for promotion as it is a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors.
Marketing solutions are on the basis of outdoor advertising such as billboards, kiosks, and also several events and trade shows organized by the company, which cater to several marketing firms. Although the billboard advertising is very popular it has to be really terse and catchy in order to grab the attention of the people. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products and help give form to various marketing ideas.
Event management companies in Kolkata can help in rendering marketing services by organizing events or procuring sponsorships which makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products and use brand marketing as well. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products by consulting the advertising agencies and marketing companies in Kolkata