Wednesday, April 27, 2016



CupPeAd or Cup-Pe-Ad, doesn’t it sound so creative and inquisitive? With the world turning into a marketing globe, it has also reached to the daily tea or to be more specific daily drinking habits of the consumers. The reach and impact of this new found marketing technique is gigantic. The huge impact becomes obvious when the brand is the source of the gossip of its target audience whenever they think of a break - With break comes the thought of a quick tea or coffee or juices whatever is the preference of the consumers –  with these come the cups – with cups comes the “Brand.” Compared to other forms of advertising, this shortly found strategy already holds an upper hand with better time engagement of the consumers. The cup of tea keeps the consumer engaged for a minimum of 3 minutes and so is the brand, which would work 30 times better than a passing glance on a billboard on a rushy street. This out of the box advertising artistry has a wide scope of growth in near future; however it again depends on the agency to chose wisely the local tea\juice vendors nearest to the brand’s target audience. Now, the reach can be doubled if the schools and colleges’ canteens’ are also bought into the circle, as then the students can also be targeted. But it all depends on the source and contacts the agency has. With the proper execution this marketing strategy can change the position of the brand in the market.

Tuesday, April 5, 2016


CORPORATE EVENTS have become an integral part of the scheduled activities of all the corporations. Earlier, it was presumed that such events are designed or is in the reach of large corporations’ only. But, with the increasing competition, the small scale companies have also realized the importance of Corporate Entertainment in the world of intensive marketing. 
"Right from Product Launches with celebrities to General meetings with employees, the nitty-gritty’s of every event is given utmost importance by the organisations."
In a world where anything can be sold with right marketing decisions, corporate events have become unavoidable. Corporate Events keep the corporations alive in the consumers’ mind by regularly knocking them with their recent updates with the help of the coverage the event carries in newspapers, television or in the digital world. It not only educates the consumer about its recent activities but also strengthens brand reputation. Another reason to organize corporate events is motivation and appreciation to employees, effort of the employees is the core reason of an organisations’ success. Thus, to keep them happy and motivated is its responsibility. Corporate Events are the best way to reward them and instill a sense of belonging in them.     
                    Organisations might follow its own style of Corporate Entertainment, however everything boils down to a common goal: to be remembered for all the right reasons. Ultimate Brand loyalty is every Corporation’s Dream and Corporate events is one of the invincible tool to achieve it.  

Sunday, April 3, 2016

Innovative Advertising

Advertising can be defined as “the force of convincing customers to buy the change.” The “change” is what makes all the difference. From roads to houses, from lavish building to slum areas, ain't it all covered with Billboards and Posters? Everyone wants to be heard, to be seen and to be talked about. But not everyone is successful in it. This is where Innovative Advertising and right marketing concepts come into the picture. The creativity to choose the appropriate medium to reach the target audience, the art to reach out to maximum of them in shortest hour is what differentiates Advertising and Innovative Advertising. Sometimes, Traditional Advertising might seem too monotonous, while for the other times it might be important to recollect the values. The discretion and creation of the concept are what makes one stand out of the crowd. Today, we see billboards at every corner, brochures at every step. But how many of those companies are running successfully? Maybe, a hand full.  The crucial play of innovative marketing is such that it can change the entire agenda of the company in the eyes of the consumer. All marketing Companies work with the aim of being noticed, but innovative marketing companies work with the aim of being noticed “differently.” So Instead of just being seen, aim at being seen innovatively.

Saturday, March 26, 2016

Affordable Advertising

Advertising, as we all know is one of the most important dimension to invest in to make our business achieve the goal of profit maximization. 
This goal cannot be achieved without marketing and branding activities.  
But, advertising is not the only thing we need to invest in. Large scale industries have a greater proportion of their budget assigned for advertising sector which is not possible for small scale business and SMEs
So, keeping this in mind of making the advertising and promotional activities of your business more convenient and that the expenses incurred in BrandPromotion do not pinch your pockets, our Advertising Agency have introduced some of the most Affordable Advertising and Innovative Advertising medium and PromotionalActivities in which you can get attention of the people and attract them towards your brand

Friday, October 15, 2010

Different Tyes of Marketing!!!

Marketing companies today use 3 main types of marketing which are:
1. Undifferentiated marketing
2. Differentiated marketing,
3. Concentrated marketing.

Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Marketing ideas here are easy to plan, and this marketing targets everyone in the market. It has the disadvantages of being: wasteful, ignores segmentation, can lead to disappointing sales.

Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell the marketing services at in such a way that exactly the same product is sold to different segments but it will change its promotional methods and the image it creates. The advantages are: separate mix can be developed for each segment, different markets can be easily identified. The Disadvantages are: Marketing solutions can be costly, message may by-pass some customers.

Concentrated marketing is when the message is aimed at just one small market.Small firms use this kind of marketing to concentrate their marketing in a particular area, it allows a specific mix to be developed.It has the disadvantages that it ignores other areas of the market, it can cause problems in future as it may make it more difficult for the company to expand

Sunday, September 19, 2010


The key to marketing solutions are broadcast advertising which is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Marketing agencies refer to television advertisements which have been very popular ever since they have been introduced. The cost of television advertising, often termed as one of the important marketing services depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio still remains in charm even after the introduction of new age media and radio still remains the choice of small-scale advertisers and a perfect medium for executing marketing ideas. Event management companies often advertise for their event through radio, as the jingles have become very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles which are a great way to promote brand marketing.

Wednesday, September 8, 2010

Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events

Marketing companies in Kolkata frequently use outdoor advertising for promotion as it is a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors.
Marketing solutions are on the basis of outdoor advertising such as billboards, kiosks, and also several events and trade shows organized by the company, which cater to several marketing firms. Although the billboard advertising is very popular it has to be really terse and catchy in order to grab the attention of the people. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products and help give form to various marketing ideas.
Event management companies in Kolkata can help in rendering marketing services by organizing events or procuring sponsorships which makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products and use brand marketing as well. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products by consulting the advertising agencies and marketing companies in Kolkata