Sunday, September 19, 2010


The key to marketing solutions are broadcast advertising which is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Marketing agencies refer to television advertisements which have been very popular ever since they have been introduced. The cost of television advertising, often termed as one of the important marketing services depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio still remains in charm even after the introduction of new age media and radio still remains the choice of small-scale advertisers and a perfect medium for executing marketing ideas. Event management companies often advertise for their event through radio, as the jingles have become very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles which are a great way to promote brand marketing.

Wednesday, September 8, 2010

Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events

Marketing companies in Kolkata frequently use outdoor advertising for promotion as it is a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors.
Marketing solutions are on the basis of outdoor advertising such as billboards, kiosks, and also several events and trade shows organized by the company, which cater to several marketing firms. Although the billboard advertising is very popular it has to be really terse and catchy in order to grab the attention of the people. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products and help give form to various marketing ideas.
Event management companies in Kolkata can help in rendering marketing services by organizing events or procuring sponsorships which makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products and use brand marketing as well. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products by consulting the advertising agencies and marketing companies in Kolkata