Sunday, September 19, 2010

BROADCAST MEDIA

The key to marketing solutions are broadcast advertising which is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Marketing agencies refer to television advertisements which have been very popular ever since they have been introduced. The cost of television advertising, often termed as one of the important marketing services depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio still remains in charm even after the introduction of new age media and radio still remains the choice of small-scale advertisers and a perfect medium for executing marketing ideas. Event management companies often advertise for their event through radio, as the jingles have become very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles which are a great way to promote brand marketing.

1 comment: