Advertising can be defined as “the force of convincing customers to buy the change.” The “change” is what makes all the difference. From roads to houses, from lavish building to slum areas, ain't it all covered with Billboards and Posters? Everyone wants to be heard, to be seen and to be talked about. But not everyone is successful in it. This is where Innovative Advertising and right marketing concepts come into the picture. The creativity to choose the appropriate medium to reach the target audience, the art to reach out to maximum of them in shortest hour is what differentiates Advertising and Innovative Advertising. Sometimes, Traditional Advertising might seem too monotonous, while for the other times it might be important to recollect the values. The discretion and creation of the concept are what makes one stand out of the crowd. Today, we see billboards at every corner, brochures at every step. But how many of those companies are running successfully? Maybe, a hand full. The crucial play of innovative marketing is such that it can change the entire agenda of the company in the eyes of the consumer. All marketing Companies work with the aim of being noticed, but innovative marketing companies work with the aim of being noticed “differently.” So Instead of just being seen, aim at being seen innovatively.